Every great story starts with inspiration, and for Lara, that inspiration began in the vibrant landscapes of Argentina. Raised amidst her homeland's rich culture and breathtaking natural beauty, Lara grew up watching her grandmothers gather each morning to share a cherished ritual—drinking yerba mate. It wasn’t just a drink but a moment of connection, self-care, and celebration of heritage.

Fast-forward to years later, as Lara faced her own evolving journey with mature skin. She was struck by the memory of her grandmothers—women whose radiant skin and vibrant spirits defied age, nurtured by simple yet powerful traditions like yerba mate. Inspired by their wisdom and driven by her determination to create something meaningful, Lara founded Infuse. This brand celebrates the beauty of aging and redefines how we care for ourselves at every stage of life.

Named a Forbes 'Next 1000' entrepreneur and recognized as a Los Angeles Times Inspirational Woman Finalist 2024, Lara’s journey with Infuse proves it’s never too late to create something impactful. Her vision is bold but simple: to empower everyone to embrace their prime, regardless of age, and to wish greatness for everyone in every chapter of their lives.

Infuse is more than skincare; it’s a philosophy. Each product honors the wisdom of the past, blending the natural power of yerba mate with cutting-edge innovation to nourish, protect, and celebrate mature skin. From humble beginnings in Lara’s kitchen to a global community of skincare enthusiasts, Infuse is a testament to the strength, resilience, and beauty that age brings.

Lara hopes that Infuse becomes more than a routine for you—it becomes a celebration of who you are today. Because beauty isn’t about turning back the clock; it’s about honoring the life you’ve lived and looking forward to all the greatness still to come.

Welcome to Infuse—where tradition meets innovation and where every age is the perfect age to shine.